Erin McNaught to head LG's L-Style campaign

TV personality Erin McNaught to market a new range of LG Android smartphones

LG will use TV personality Erin McNaught, to market a new range of Android smartphones in Australia, the company announced today.

The four new Optimus phones — the LG Optimus L3, Optimus L5, Optimus L7 and the Optimus L2 — form part of the company's "L-Style" range and are all pre-paid devices. McNaught, a former host of consumer technology TV show Cybershack, has been appointed the face of LG's advertising campaign that will promote the new devices.

LG says the L-Style design is based around five aesthetic elements — a modern square-style that aims to provide comfortable grip, a "floating mass" screen for a slimmer look, a more intuitive arrangement of menu keys, metallic accents and a slim shape.