The managing director of NewsLifeMedia, Nicole Sheffield, today announced the appointment of Melissa Hoyer as entertainment editor-at-large for news.com.au.
From this week Ms Hoyer will be a contributor to news.com.au with a regular weekly column and opinion pieces; entertainment and celebrity news stories; and video features from events around the country. Her first story will see her caught up in Bieber fever as she goes behind the buzz at his only live, outdoor Australian appearance.
“news.com.au is focused on providing all Australians with breaking news that works in our fast moving digital world today,” said Ms Sheffield.
“Melissa Hoyer has a strong social media presence in this country and is a leader in understanding and articulating trends and opinion in entertainment news. We’re very excited to have someone of Melissa’s calibre and experience as our entertainment editor-at-large to further strengthen news.com.au’s commitment to entertainment and popular culture.”
“I’m thrilled to be joining news.com.au in this role as it is the culmination of everything I have been working on over the last few years. The media landscape is at an incredibly stimulating crossroads and to be able to work in a ‘multi’ capacity is an ultimate gig,” said Ms Hoyer.
Ms Hoyer is also a regular media commentator on style and pop culture issues on TV shows including Sunrise, The Morning Show and is also part of the regular, nightly panel show on politics and current affairs, Paul Murray Live on Sky News. Ms Hoyer writes regularly for many publications and has her own lifestyle and pop culture blog and has large Twitter and Facebook followings. She is the regular lifestyle/pop culture commentator on 2DayFM's Kyle and Jackie O show; and writes a weekly wrap-up column each Friday about all things ‘social’ and ‘media’ for the industry bible, MediaWeek.
